'50 Ford de Ese Eme
Gilbert "Magú" Luján (American, 1940 – 2011)
MediumEtching with colored pencil
DimensionsPlate : 12 1/2 x 18 3/4 in. (31.75 x 47.63 cm)
Sheet : 22 x 30 in. (55.88 x 76.2 cm)
Credit LineHope College Collection
LabelGilbert Luján, nicknamed Magú, was a founding member of Los Four, one of the seminal Chicanx art groups that emerged in Los Angeles during the early 1970s. Working in a variety of media, Luján created colorful, folksy images and objects that reflected his distinctive, mythologized view of Mexican American life in Southern California. This 1989 hand-colored print depicts one of Luján’s favorite subjects: a lowrider car. As their name suggests, lowriders are cars that have been modified so that their bodies sit much lower to the ground than ordinary cars. Lowriders first became popular in Mexican American communities in the decades after World War II. In contrast to the jacked-up hotrods favored by mainstream Anglo culture, lowriders were driven “low and slow” to show off their elaborate paint jobs and customized accessories. Over time the popularity of lowriders has spread to other ethnic groups and even to other countries, but the cars remain an enduring symbol of Chicanx identity and culture.